【雙語閱讀】京東騰訊聯(lián)手推社交電商升級(jí)版

China's Tencent Holdings Ltd and JD Inc are strengthening their ties in social e-commerce by creating a joint partnership to reshape the country's traditional marketing and advertising industry.
　　中國的騰訊控股有限公司與京東商城通過建立合作伙伴關(guān)系，加強(qiáng)了其在社交電商方面的合作，以此來改造中國傳統(tǒng)的營銷和廣告行業(yè)。
　　On Saturday, Tencent, founder of popular social media platforms WeChat and QQ and China's second largest e-commerce player JD launched a project in an aim to provide a solution for companies in terms of building their brand images and improving their marketing performances.
　　流行社交媒體平臺(tái)微信和QQ的創(chuàng)辦者騰訊，與中國電商行業(yè)第二大巨頭京東于周六推出了合作項(xiàng)目，其目的是為公司在建立品牌形象、提升市場績效方面提供解決方案。
　　By integrating Tencent's social networking data with JD's online shopping data, the project named 'Brand-Commerce' is expected to help companies reach their target buyers in the most ideal online channel while facilitating purchases for the consumer.
　　此項(xiàng)目名為“品商”，通過整合騰訊的社交網(wǎng)絡(luò)數(shù)據(jù)和京東的網(wǎng)上購物數(shù)據(jù)，幫助企業(yè)以最理想的在線渠道觸達(dá)目標(biāo)消費(fèi)者，增加消費(fèi)者的購買量。

　　京東騰訊聯(lián)手推社交電商升級(jí)版

　　Liu Qiangdong, chief executive officer of Beijing-based JD, said the project will help companies achieve better sales performance as well as bring a better shopping experience for customers.
　　京東總部位于北京，其CEO劉強(qiáng)東稱，此項(xiàng)目可以幫助企業(yè)取得更好的銷售績效，同時(shí)帶給消費(fèi)者更好的購物體驗(yàn)。
　　"We don't want to boost the number of advertisements. On the contrary, we want to reduce it by advertising to the right group of people," said Liu.
　　“我們不會(huì)增加廣告的數(shù)量。相反，我們會(huì)通過精準(zhǔn)定位消費(fèi)人群來減少廣告數(shù)量,”劉強(qiáng)東說。
　　Shenzhen-based Tencent, which has about 600 million monthly active users on WeChat and 843 million monthly active users on QQ, already owns 15 percent stake in JD.
　　騰訊總部位于深圳，其微信的月活躍用戶量約為6億，QQ的月活躍用戶量約為8.43億。騰訊現(xiàn)已獲得京東15%的股份。
　　Pony Ma, chief executive officer of Tencent, said that his company's social networking tools cover a wide range of age groups. "Through further cooperating with JD, companies are able to better understand their customers and reach their target buyer in a more accurate way," said Ma.
　　騰訊CEO馬化騰稱，其公司社交網(wǎng)絡(luò)工具覆蓋的年齡群體范圍極廣。“通過與京東的進(jìn)一步合作，企業(yè)能夠更好地了解他們的客戶，更精確地觸達(dá)他們的目標(biāo)消費(fèi)群體。”馬化騰說。
　　The strengthened cooperation with Tencent is seen as the latest move for JD in its ongoing battle with e-commerce rival Alibaba.
　　京東與電商巨頭阿里巴巴一直在進(jìn)行競爭，而加強(qiáng)與騰訊的合作可視為是京東在此競爭中所采取的最新舉措。
　　Due to the slowdown in China's economy, the population of Chinese online shoppers may soon reach its peak. E-commerce players have been eagerly spreading their wings to other industries in order to maintain solid future growth.
　　由于中國經(jīng)濟(jì)放緩，網(wǎng)上購物人數(shù)可能會(huì)在不久后達(dá)到頂峰。電商賣家們正急切地將其業(yè)務(wù)擴(kuò)展到其他行業(yè)，以此來保持在未來的良好發(fā)展。
　　Alibaba Group announced Friday its proposal to take full control of Youku Tudou Inc, a leading Internet video company in China. It's a move to push into the digital entertainment industry.
　　阿里巴巴集團(tuán)于周五宣布全面收購優(yōu)酷土豆——中國一家領(lǐng)先的網(wǎng)絡(luò)視頻公司。 這是阿里巴巴進(jìn)軍數(shù)字娛樂產(chǎn)業(yè)的一項(xiàng)舉措。

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